Dr Karen Lai karen.lai@durham.ac.uk
Associate Professor
Playful finance: Gamification and intermediation in FinTech economies
Lai, Karen P.Y.; Langley, Paul
Authors
Professor Paul Langley paul.langley@durham.ac.uk
Professor
Abstract
This paper examines how digital gamification techniques, which incorporate video gaming elements (rather than full-fledged games) into apps, are reshaping the logics and practices of intermediation that are core to FinTech economies. First, we argue gamification brings into view socio-technical knowledges, such as behavioral science, digital marketing, and user experience (UX) and user interface (UI) design, which are increasingly important to constituting FinTech intermediation. Second, gamification features specialist firms that are presently overlooked by research into the roles of changing advanced producer services (APS) complexes in FinTech and financial intermediation. Third, gamified apps are deployed to advance competitive intermediary positions which playfully capture user attention and configure user behavior, contrasting with FinTech strategies that typically promise users’ ease of access, reduced transaction costs and personalized products and services. We illustrate these arguments through three firm-level case studies from across Asia, where the development of gamified FinTech apps has been especially prominent.
Citation
Lai, K. P., & Langley, P. (2023). Playful finance: Gamification and intermediation in FinTech economies. Geoforum, Article 103848. https://doi.org/10.1016/j.geoforum.2023.103848
Journal Article Type | Article |
---|---|
Acceptance Date | Aug 30, 2023 |
Online Publication Date | Sep 19, 2023 |
Publication Date | 2023 |
Deposit Date | Nov 1, 2023 |
Publicly Available Date | Nov 3, 2023 |
Journal | Geoforum |
Print ISSN | 0016-7185 |
Publisher | Elsevier |
Peer Reviewed | Peer Reviewed |
Article Number | 103848 |
DOI | https://doi.org/10.1016/j.geoforum.2023.103848 |
Public URL | https://durham-repository.worktribe.com/output/1874006 |
Additional Information | This article is maintained by: Elsevier; Article Title: Playful finance: Gamification and intermediation in FinTech economies; Journal Title: Geoforum; CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.geoforum.2023.103848; Content Type: article; Copyright: © 2023 The Authors. Published by Elsevier Ltd. |
Files
Author Accepted Manuscript
(995 Kb)
PDF
Licence
http://creativecommons.org/licenses/by/4.0/
Copyright Statement
This accepted manuscript is licensed under the Creative Commons Attribution licence.
You might also like
Financial geography I: The state-finance nexus
(2023)
Journal Article
Financial Geography
(2022)
Book Chapter
Ecologies of green finance: Green sukuk and development of green Islamic finance in Malaysia
(2021)
Journal Article
FinTech: The dis/re-intermediation of finance?
(2020)
Book Chapter
Downloadable Citations
About Durham Research Online (DRO)
Administrator e-mail: dro.admin@durham.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search