Copeman, Jacob and Longkumer, Arkotong and Duggal, Koonal (Eds).
(2023)
Gurus and Media: Sound, image, machine, text and the digital.
[Book].
UCL Press: London, UK.
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Abstract
Gurus and Media is the first book dedicated to media and mediation in domains of public guruship and devotion. Illuminating the mediatisation of guruship and the guru-isation of media, it bridges the gap between scholarship on gurus and the disciplines of media and visual culture studies. It investigates guru iconographies in and across various time periods and also the distinctive ways in which diverse gurus engage with and inhabit different forms of media: statuary, games, print publications, photographs, portraiture, films, machines, social media, bodies, words, graffiti, dolls, sound, verse, tombs and more. The book’s interdisciplinary chapters advance, both conceptually and ethnographically, our understanding of the function of media in the dramatic production of guruship, and reflect on the corporate branding of gurus and on mediated guruship as a series of aesthetic traps for the captivation of devotees and others. They show how different media can further enliven the complex plurality of guruship, for instance in instantiating notions of ‘absent-present’ guruship and demonstrating the mutual mediation of gurus, caste and Hindutva. Throughout, the book foregrounds contested visions of the guru in the development of devotional publics and pluriform guruship across time and space. Thinking through the guru’s many media entanglements in a single place, the book contributes new insights to the study of South Asian religions and to the study of mediation more broadly.
| Type: | Book |
|---|---|
| Title: | Gurus and Media: Sound, image, machine, text and the digital |
| ISBN: | 9781800085541 |
| ISBN-13: | 9781800085541 |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.14324/111.9781800085541 |
| Publisher version: | https://doi.org/10.14324/111.9781800085541 |
| Language: | English |
| Additional information: | This book is published under a Creative Commons Attribution-Non-Commercial 4.0 International licence (CC BY-NC 4.0), https://creativecommons.org/licenses/by-nc/4.0/. This licence allows you to share and adapt the work for non-commercial use provided attribution is made to the author and publisher (but not in any way that suggests that they endorse you or your use of the work) and any changes are indicated. Attribution should include the following information: Copeman, J., Longkumer, A. and Duggal, K. (eds). 2023. Gurus and Media: Sound, image, machine, text and the digital. London: UCL Press. https://doi.org/10.14324/111.9781800085541 Further details about Creative Commons licences are available at https://creativecommons.org/licenses/ |
| Keywords: | anthropology, religion, gurus, media, film, internet, media studies |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10177425 |
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