Packaging in a market economy: The economic and commercial role of packaging communication

Dobson, Paul ORCID: https://orcid.org/0000-0001-7352-740X and Yadav, Arvind (2012) Packaging in a market economy: The economic and commercial role of packaging communication. Working Paper. British Brands Group.

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Item Type: Monograph (Working Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Responsible Business Regulation Group
Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Faculty of Social Sciences > Research Centres > Centre for Competition Policy
Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship
Faculty of Social Sciences > Research Groups > Marketing
Depositing User: Julie Frith
Date Deposited: 14 Feb 2013 14:32
Last Modified: 30 Apr 2024 23:36
URI: https://ueaeprints.uea.ac.uk/id/eprint/41228
DOI:

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