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oaioai:aisel.aisnet.org:amcis2008-1323

A Service Integration Model of Value Creation: A Study of Commercial Online Communities

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Publication date
1 January 2008
Publisher
AIS Electronic Library (AISeL)

Abstract

This paper presents a service integration model through a study of major for-profit online communities in both North America and China. Our study examines various types of communities and proposes particular means by which these communities might integrate their services with each other. Three integration strategies are identified: vertical integration, horizontal integration, and hybrid integration. The underlying mechanisms, as well as strategies that are needed to design and implement services, are also discussed

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This paper was published in AIS Electronic Library (AISeL).

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