ONLINE HEALTH INFORMATION SEEKING BEHAVIOUR: UNDERSTANDING DIFFERENT SEARCH APPROACHES

Abstract

People intuitively use search engines to look for health information. However, people take an exploratory search approach to find the information in some scenarios, and current search engines do not support these cases well. This exploratory information seeking behaviour is rarely investigated by researchers in the context of online consumer health information. We report on a qualitative study to conceptualise the health information seeking behaviour of lay-people. This paper describes the result of this study, and makes a contribution towards a conceptual understanding of search approaches by people seeking health information, search strategies used by health information seekers, and design implications for providing a better exploratory health search experience