A Proposed Theoretical Model of Discontinuous Usage of Voice-Activated Intelligent Personal Assistants (IPAs)

Abstract

Based on the contradictory phenomenon of rapid development of Voice-Activated Intelligent Personal Assistants (Voice-Activated IPAs) and discontinuous usage of it, this paper investigates the antecedents of discontinuous usage of Voice-Activated IPAs. We first analyze the topic of Siri usage discussion from Zhihu\u27s Q&A website, and then propose a theoretical model which hypothesized that discontinuous usage of Voice-Activated IPAs are affected by perceived ambiguity, cognitive overload, privacy concern, social embarrassment and lack of integration. It is hypothesized that perceived ambiguity will exert nonlinear impacts on discontinuous usage. Meanwhile, perceived ambiguity is also affected by level of personification in a nonlinear way. Scale development and data collection would be conducted for the future work. It is expected that the results our research could provide theoretical and practical implications for the design of Voice-Activated IPAs