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oaioai:digitalcommons.georgiasouthern.edu:amtp-proceedings_2019-1029

Reverse and Questionable Responses Using the Kano Method in International Surveys

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Publication date
1 January 2019
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Digital Commons@Georgia Southern

Abstract

New product development has become an international exercise. One method of designing products is the Kano Method. Although not as popular as discrete choice or conjoint, the Kano Method is being used internationally to design products and services. The question process is not as straight forward as discrete choice or conjoint, and that raises questions of utility of the Kano Method when used internationally. This study shows results vary across countries dramatically

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Georgia Southern University: Digital Commons@Georgia Southern

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Last time updated on 30/10/2019

This paper was published in Georgia Southern University: Digital Commons@Georgia Southern.

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