Implications of Pop Cultural Diplomacy: An Analysis of Idol-State Interactions

Abstract

This paper uses media coverage of idol-state interactions to understand the ways in which states utilize pop culture as a component of their public diplomacy strategy. Idol-state interactions are defined as an event where a pop cultural figure accompanies or is accompanied by a state official to a formal meeting with a representative of a foreign government. Looking specifically at South Korean diplomatic events where K-Pop idols are present, I find that idol-state interactions have the potential to increase media coverage, further cultural understanding and serve as a relationship-building tool