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1991 Anaquest sales force automation project

Abstract

The purpose of this paper was to evaluate the feasibility of undertaking an upgrade and expansion of the Anaquest Professional Services Program. This study has been designated the 1991 Sales Force Automation (SFA) Project. The Anaquest Sales Representative has been using a laptop computer as a selling aid to help promote the effectiveness of Anaquest\u27s anesthetic products since 1985. Considering the 69% failure rate of the current computers, and the technology changes over the past six years, now may be the most opportune time to upgrade the field computers

Similar works

This paper was published in Cardinal Stritch University: Stritch Shares.

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