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Bilingual Typography: Study of the Linguistic Landscape of Jeddah, Kingdom of Saudi Arabia
Abstract
Abstract: With the rise of globalization and the spread of Western culture across the globe, the use of English as an “international” language is often represented in bilingual and multilingual typographic signage. Throughout the Middle East North Africa and the Gulf region, the integration of Arabic and Latin letterforms is commonly viewed within the signage of storefronts, street signs, advertising billboards, and informational materials. This paper explores the use of bilingual/multilingual typography within the linguistic landscape of Jeddah, Saudi Arabia- text
- bilingual typography
- linguistic landscape
- cultural studies
- urban landscape
- design
- language
- code mixing
- international studies
- Anthropological Linguistics and Sociolinguistics
- Anthropology
- Art and Design
- Arts and Humanities
- Education
- International and Area Studies
- Linguistics
- Near and Middle Eastern Studies
- Semantics and Pragmatics
- Sociology
- Typological Linguistics and Linguistic Diversity
- Urban Studies and Planning
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Last time updated on 23/03/2020
This paper was published in Xavier University of Louisiana: XULA Digital Commons.
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