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oaioai:digitalscholarship.unlv.edu:gaming_institute-1665

GameSense Interactions: Improving Guest Experience with Responsible Gaming

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Publication date
29 May 2019
Publisher
Digital Scholarship@UNLV

Abstract

How do conversations about responsible gambling impact the employee and guest experience? With the implementation of GameSense and its strong ties to our loyalty marketing program, M life Rewards, MGM Resorts endeavors to answer that very question. Through focus groups research, interaction surveys, and on the ground conversations with casino employees, we are learning a lot about our innovative approach to responsible gambling. During this lightning talk, Director of Responsible Gaming, Richard Taylor, will provide a typical GameSense interaction, and a very brief summary about GameSense and why it\u27s critically important to make RG a focal point of guest experience

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University of Nevada, Las Vegas Repository

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Last time updated on 09/08/2019

This paper was published in University of Nevada, Las Vegas Repository.

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