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oaioai:dk.upce.cz:10195/16485

Přímý marketing soukromého železničního dopravce

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Publication date
1 January 1998
Publisher
'Univerzita Pardubice'

Abstract

Práce se zabývá analýzou prostředí soukromého železničního dopravce, zhodnocením možnosti využití direct marketingu v oblasti služeb a návrhem programu direct marketingové kampaně.Dokončená práce s úspěšnou obhajobo

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Digital Library of the University of Pardubice

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oaioai:dk.upce.cz:10195/16485
Last time updated on 29/08/2013

This paper was published in Digital Library of the University of Pardubice.

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