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oaioai:dk.upce.cz:10195/16493

Place marketing

Authors
Publication date
1 January 1999
Publisher
'Univerzita Pardubice'

Abstract

Autor se v práci zabývá postavením a ekonomikou obcí v ČR. Zaměřuje se na neziskový marketing, marketing lokality, strategický marketing místa a jeho aplikaci na městskou část Praha Řepy.Dokončená práce s úspěšnou obhajobo

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Digital Library of the University of Pardubice

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oaioai:dk.upce.cz:10195/16493
Last time updated on 29/08/2013

This paper was published in Digital Library of the University of Pardubice.

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