Reaching Families through Social Media: Training Extension Professionals to Implement Technology in Their Work

Abstract

Cooperative Extension professionals have a long tradition of helping improve the lives of the families they serve by sharing research-based information. More than ever, families are getting their information online, creating a need for Extension professionals to deliver content via technology. This article describes a training designed to teach Extension professionals ways to increase their reach to families through the use of technology in their work. Extension professionals attended an 8-hour, face-to-face training in which they completed a pre, post, and follow-up survey. Results from the training indicated that this training was effective in changing attitudes about the usefulness of technology and increasing their use of social media to reach families