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The article examines the concept of investment attractiveness of the tourism industry in Zaporozhye region; soft and hard impacts of investment attractiveness of the tourism industry in Zaporozhye region are revealed and analyzed. The SWOT-analysis of investment attractiveness of the tourism industry is revealed; recommendations are given for revealed weaknesses and threats to the prospects of tourism development in Zaporozhye region by the attracting investment mechanisms, using SWOT-analysis </p
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