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oaioai:epublications.marquette.edu:market_fac-1068

The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy

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Publication date
1 January 2001
Publisher
e-Publications@Marquette

Abstract

The purpose of this first chapter of the handbook is to discuss how the findings and approaches offered by the marketing discipline are used in consumer protection policy

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This paper was published in epublications@Marquette.

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