The contexts of use and the innovation of TV-centric network technologies: as viewers become consumer-users

Abstract

This thesis seeks to explore something of the current nature of human, social and business contingencies constituting and motivating design, production, consumption and the use of technologies. It places a particular emphasis on the innovation of TV-centric network technologies - 'new' media technologies, particularly interactive television (i-Tv), intended to link, enhance or otherwise augment existing television technology and content. The empirical work in the thesis studied the development and implementation of a complex large-scale i-Tv trial in Cambridge, UK. Issues arising from the research led to the development of a general research framework - Contextual Usability (CU) - whose central aim is to draw awareness to the complex and multiple dimensions of the use process as a social and organisational construction, and also to redefine its place as an intrinsic experiential dimension in the domestication of products and services.Various senior managers and designers were interviewed within the company designing and producing the i-Tv technology and interface for the trial, as were 11 participant households. The author concludes with an overview suggesting the interconnected and interdependent nature of trials, technology, users, design, designers and organisation. For this he uses CU in relation to Molina's notion of Sociotechnical Constituencies to illustrate how social, cultural and organisational elements of trials both rely and impinge upon the implementation and interpretation of user and consumer research, and thus working 'images'of the user and the use process