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While indigenous theorizing in IS has clear
merits, theory borrowing will not, and should not, be eschewed given its appeal
and usefulness. In this paper, we aim at increasing our understanding of
modifying of borrowed theories in IT-rich contexts. We present a framework in
which we discuss how two recontextualization approaches of specification and
distinction help with increasing the IT-richness of borrowed constructs and
relationships. In doing so, we use several illustrative examples from IS strategy.
The framework can be used by researchers as a tool to explore the multitude of
ways in which a theory from another discipline can yield understanding of IT phenomena.<br
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