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oaioai:harvest.issuelab.org:28503

Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid

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Publication date
9 September 2010
Publisher
Blackbaud

Abstract

This handbook helps nonprofits build long-term giving programs that span the entire supporter lifecycle, from engagement through the end of life. It highlights strategies for engaging new supporters online, investigates the characteristics of loyal donors, examines the importance of developing personal relationships with transitional giving prospects, and discusses donor cultivation

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This paper was published in IssueLab.

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