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research
oaioai:harvest.issuelab.org:9875

Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age

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    Publication date
    5 May 2007
    Publisher
    Berkeley Media Studies Group

    Abstract

    Looks at the practices of food and beverage industry marketers in reaching youth via digital videos, cell phones, interactive games and social networking sites. Recommends imposing governmental regulations on marketing to children and adolescents

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    This paper was published in IssueLab.

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