Automated computational cognitive-modeling: goal-specific analysis for large websites

Abstract

The information architecture of websites is the most important remaining source of usability problems. Therefore, this research explores automated cognitive computational analysis of the information architecture of large websites as a basis for improvement. To support goal-specific analysis, an enhanced model of web navigation was implemented with a novel database-oriented approach. Web navigation was simulated on the information architecture of two large sites. With the improved labeling system of the information architecture, simulation results showed a significant reduction in navigation problems. The results of two experiments demonstrate that sites with improved information architecture result in better outcomes of user information retrieval. Our database-oriented approach is extensible, allowing non-goal-specific analysis, modeling of nontext media content, and analysis of the organization- and navigation systems of information architectures