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oaioai:invenio.nusl.cz:222117

Marketing Communication Proposal for Hostel Služby Blansko, Ltd.

Authors
Publication date
1 January 2009
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská

Abstract

This diploma thesis focuses on analyzing limitations of marketing communication of Služby Blansko, Ltd. It tries to establish how these shortcomings could be eliminated and in achieving these goal different tools like marketing mix analysis is used. Based on the feedbacks from the customers and discussion with the management of the company, some measures on how to properly react to each individual customer demand and increase attendance and popularity of Služby Blansko, Ltd. were suggested

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National Repository of Grey Literature

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Last time updated on 10/08/2016

This paper was published in National Repository of Grey Literature.

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