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The Competitive Environment in the Ukrainian Bakery Industry

Abstract

Стаття присвячена аналізу конкурентного середовища підприємств хлібопекарської промисловості України. Розглянуто вплив конкурентних сил за моделлю М.Портера на діяльність підприємств хлібопекарської галузі. Визначено стратегічні групи конкурентів на ринку хліба та хлібобулочних виробів.This article is devoted to the analysis of influence the factors of competition on the activities of the baking industry in Ukraine. The influence of 5 forces of competition by M. Porter has been reviewed. The factors that most strongly influence the activity of the baking business have been elicited

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Institutional Repository of Vadym Hetman Kyiv National Economic University

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Last time updated on 23/07/2017

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