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oaioai:ir.kneu.edu.ua:8080:2010/20946

The Challenges of Contemporary Retail Sale and the Formation of Image

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Publication date
2016
Publisher
ДВНЗ «Київський національний університет імені Вадима Гетьмана»

Abstract

Формирование общего имиджа магазина рассматривается в статье как один из значимых путей решения вызовов, стоящих перед современной магазинной розничной торговли и подчеркивается роль менеджеров в данном достижении.The article discusses the formation of the shop’s overall image as one of the important ways of solving the contemporary retailing challenges; there is emphasized the role of managers in achieving this goal

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Institutional Repository of Vadym Hetman Kyiv National Economic University

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This paper was published in Institutional Repository of Vadym Hetman Kyiv National Economic University.

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