Repository landing page
Geoportals: an internet marketing perspective
Abstract
A geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these ideas are already applied in practice through a survey among 48 geoportals worldwide. Results show in many cases positive correlation with trends in visitor numbers. The ideas can be useful for geoportal managers developing their marketing strateg- Article/Letter to editor
- Laboratorium voor Geo-informatiekunde en remote sensing
- Laboratory of Geo-information Science and Remote Sensing
- Laboratorium voor Geo-informatiekunde en Remote Sensing
- Laboratory of Geo-information Science and Remote Sensing
- Leerstoelgroep Gewas- en onkruidecologie
- Crop and Weed Ecology
- Alterra - Centrum Geo-informatie
- Centre Geo-information
- PE&RC
- PE&RC