News archives : the untapped resource

Abstract

Caught in the struggle to survive, most newsrooms today are failing to tap the extensive value of the news content they’ve already produced, often at great cost over the years. But as a yearlong examination shows, there's potential revenue, traffic and readership in the rich troves of existing news content, if newsrooms can harness the tools and resources to tap them. To help understand this untapped value, we'll explore the benefits of utilizing already-published content, provide insights into problems affecting news preservation and share examples of newsrooms that found creative ways to make their past content relevant for today's digital readership