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Understanding Online Shopping Scenario: Discussion on B2C Context in Dhaka City

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Publication date
1 June 2018
Publisher
The International Institute for Science, Technology and Education (IISTE)

Abstract

The use of the Internet as communication and distribution channel has created an opportunity for a wide range of organization-customer interactions. Interactions with customers and organization’s website create opportunities to buy and sell products and services through internet. In this study, I tried to find out how different types of attitudes towards shopping are formed when consumers are shopping online. Keywords: Online Shopping, B2C, e-commerce, e-market, e-shop

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International Institute for Science, Technology and Education (IISTE): E-Journals

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Last time updated on 30/10/2019

This paper was published in International Institute for Science, Technology and Education (IISTE): E-Journals.

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