Journalists' Perceptions towards Employing Artificial Intelligence Techniques in Jordan TV's Newsrooms

Abstract

The study aimed to reveal the perceptions of journalists towards employing artificial intelligence techniques in Jordan TV's Newsrooms. The study sample consisted of journalists working in Jordan TV's Newsrooms. The field study was applied to a simple random sample of (106) through the questionnaire tool. The study used the descriptive exploratory approach. The study concluded that there is a clear effect of employing artificial intelligence techniques according to the perceptions of journalists in the newsrooms of Jordan Television, and the presence of differences between the responses of the respondents of the journalists in the reasons why the newsrooms of the Jordanian television are not ready to employ artificial intelligence techniques. In addition to the above, the study indicated that there were no statistically significant differences in the other reasons for the lack of readiness, where the values of X2 (Chi-squared) were not a significant. However, journalists in the newsrooms of Jordan Television possessed various skills, including: using social networks for research, publishing news stories, and automated content production programs. Finally, there were no statistically significant differences between journalists in digital media skills, and the X2 values were not significant at the significance level (0.05), with the exception of info graphic production skills