Strategic information quality utilizing the House of Quality

Abstract

Living in the Age of Knowledge means living in search of innovation. That is, quality information and high valued added knowledge that can lead companies and individuals to the spotlight in a highly competitive and globalized world.  Information is considered to be raw material for creating knowledge, which in turn, adds value to organizations, promotes innovation and puts the spotlight on organizations. For this reason, the objective of this study is to use a tool to analyze the quality of organizational strategic information in two phases.  In the first phase, data and sources will be assessed; and in the second phase of the tool, strategic information and information guidance practices will be analyzed.  Thereby, the study provides analyses of an organization a step-in advance, so as to improve its processes and tools to truly transform its strategic information into competitive advantage