Personal rights management (PRM) : enabling privacy rights in digital online media content

Abstract

With ubiquitous use of digital camera devices, especially in mobile phones, privacy is no longer threatened by governments and companies only. The new technology creates a new threat by ordinary people, who now have the means to take and distribute pictures of one’s face at no risk and little cost in any situation in public and private spaces. Fast distribution via web based photo albums, online communities and web pages expose an individual’s private life to the public in unpreceeded ways. Social and legal measures are increasingly taken to deal with this problem. In practice however, they lack efficiency, as they are hard to enforce in practice. In this paper, we discuss a supportive infrastructure aiming for the distribution channel; as soon as the picture is publicly available, the exposed individual has a chance to find it and take proper action.Wir stellen ein System zur Wahrnehmung des Rechts am eigenen Bild bei der Veröffentlichung digitaler Fotos, zum Beispiel von Handykameras, im Internet vor. Zur Entdeckung der Veröffentlichung schlagen wir ein Watermarking-Verfahren vor, welches das Auffinden der Bilder durch die potentiell abgebildeten Personen ermöglicht, ohne die Rechte des Fotografen einzuschränken