Mass Customization Services

Abstract

Topics of the IMCM’08 & PETO’08 and this book are: Mass customization in service, mass customizing financial services, mass customization in supply networks, implementation issues in logistics, product life cycle and mass customization. The research field of mass customization is more than 15 years old but as the topics illustrate, quite a diverse field. This is expected to continue as long as all fields continue to evolve in their own direction. From a research point of view this provides an opportunity as practitioners from diverse fields have an interest in meeting and sharing ideas. The IMCM’08 & PETO’08 is one such opportunity