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oaioai:researchonline.jcu.edu.au:80696

Artificial Intelligence for autonomous persona generation to shape tailored communications and products and incentivise disaster preparation behaviours

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Publication date
1 January 2022
Publisher
Doi

    Abstract

    Elizabeth Ditton investigated whether machine learning, specifically clustering algorithms, could be used to mimic expert decision making used for targeted disaster preparation messaging. She found that clustering algorithms could be used to develop personas that achieve the same level of depth and nuance as manually developed personas, without the required resources

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    Last time updated on 18/11/2023

    This paper was published in ResearchOnline at James Cook University.

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