We are not able to resolve this OAI Identifier to the repository landing page. If you are the repository manager for this record, please head to the Dashboard and adjust the settings.
Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThis work-project investigates afro-Brazilian entrepreneurship, considering that racial and
social inequality in Brazil diminishes their chances of becoming successful. This study
examines the impact of structural racism on afro-Brazilian entrepreneurship, especially on
jewelry market in Brazil, having Aylah Jewelry start-up as a case study for a business plan. The
topic was chosen with the intention of developing a sustainable business while generating a
meaningful jewelry brand. Aylah Jewelry, the chosen company for the study seeks to create
value by tackling moral and social issues that have been enhanced by Covid-19. This study
highlights the importance of a business plan and analyzes the necessary steps for afro-
Brazilian start-ups to become successful businesses
Is data on this page outdated, violates copyrights or anything else? Report the problem now and we will take corresponding actions after reviewing your request.