Strengthening Social Ties via ICT in the Organization

Abstract

Knowledge work increasingly relies on the \ utilization of information and communication \ technology (ICT). However, communication and \ knowledge sharing via ICT may be challenging due \ the lack of physical face-to-face interaction. The \ strength of social ties is critical to the success of an \ organization, since it determines how deeply \ individuals interact with each other. Prior research \ has paid only limited attention to the role of ICT in \ the strengthening of social ties within an \ organization. To address this research gap, we have \ conducted a qualitative study outlining different tie \ strengthening characteristics of ICT. The results of \ this study suggest that especially asynchronous and \ synchronous text based interaction and \ communication history forms an effective mechanism \ for an organization to facilitate social ties. As a \ theoretical contribution, we develop a new \ theoretical model representing the intra- \ organizational characteristics of ICT in relation to \ media synchronicity and tie strength. This theoretical \ model also includes new tie-strength components for \ ICT-mediated interaction