Towards the cloudification of the social networks analytics

Abstract

In the last years, with the increase of the available data from social networks and the rise of big data technologies, social data has emerged as one of the most profitable market for companies to increase their benefits. Besides, social computation scientists see such data as a vast ocean of information to study modern human societies. Nowadays, enterprises and researchers are developing their own mining tools in house, or they are outsourcing their social media mining needs to specialised companies with its consequent economical cost. In this paper, we present the first cloud computing service to facilitate the deployment of social media analytics applications to allow data practitioners to use social mining tools as a service. The main advantage of this service is the possibility to run different queries at the same time and combine their results in real time. Additionally, we also introduce twearch, a prototype to develop twitter mining algorithms as services in the cloud.Peer ReviewedPostprint (author’s final draft