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Modelling human network behaviour using simulation and optimization tools: the need for hybridization
Abstract
The inclusion of stakeholder behaviour in Operations Research / Industrial Engineering (OR/IE) models has gained much attention in recent years. Behavioural and cognitive traits of people and groups have been integrated in simulation models (mainly through agent-based approaches) as well as in optimization algorithms. However, especially the influence of relations between different actors in human networks is a broad and interdisciplinary topic that has not yet been fully investigated. This paper analyses, from an OR/IE point of view, the existing literature on behaviour-related factors in human networks. This review covers different application fields, including: supply chain management, public policies in emergency situations, and Internet-based human networks. The review reveals that the methodological approach of choice (either simulation or optimization) is highly dependent on the application area. However, an integrated approach combining simulation and optimization is rarely used. Thus, the paper proposes the hybridization of simulation with optimization as one of the best strategies to incorporate human behaviour in human networks and the resulting uncertainty, randomness, and dynamism in related OR/IE models.Peer Reviewe- Article
- 脌rees tem脿tiques de la UPC::Matem脿tiques i estad铆stica::Estad铆stica matem脿tica
- 脌rees tem脿tiques de la UPC::Matem脿tiques i estad铆stica::Investigaci贸 operativa::Optimitzaci贸
- Modelling human behaviour
- human networks
- simulation
- optimization
- simheuristics
- Investigaci贸 operativa
- Administraci贸--Models matem脿tics
- Classificaci贸 AMS::90 Operations research, mathematical programming::90B Operations research and management science
- Classificaci贸 AMS::91 Game theory, economics, social and behavioral sciences::91B Mathematical economics