Citizens and institutions as information prosumers. The case study of italian municipalities on Twitter

Abstract

The paper develops an analysis of the distribution, diffusion and performance of the official profiles on Twitter adopted by the Italian municipalities (comuni) up to November 2013. It aims to identify the patterns of spatial distribution and the drivers of the diffusion of Twitter profiles; the performance of the profiles through an aggregated index, called the Twitter performance index (Twiperindex), which evaluates the profiles’ activity with reference to the gravitational areas of the municipalities in order to enable comparisons of the activity of municipalities with different demographic sizes and functional roles