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These days, cultural heritage is one of the topics at the center of the urban
sustainability agenda. Current economic and urbanization trends place significant
pressure on urban resources, systems, and infrastructures and demand for novel
approaches in governing, financing, and monitoring urban performances with
particular attention to abandoned, unused, or underutilized cultural heritage,
defined “waste heritage.” In this perspective, cities are laboratories where innovative and collaborative approaches can be tested, and culture-led processes can be
implemented consistent with circular economy principles. In order to structure and
activating collaborative decision-making processes for regeneration and adaptive
transformation of cultural heritage, gamification assumes a central role. The chapter analyzes the interaction among gamification and collaborative decision-making
processes relevant to support the enhancement of cultural heritage and describes
the Play ReCH (Reuse Cultural Heritage) platform, winner of the 2019 Welfare Che
Impresa call, activated with the purpose to promote a cultural creative enterprise
and include cooperation and innovation in cultural heritage regeneration processes.
Play ReCH allows rethinking the management model of cultural heritage reuse
through gamification processes in combining technology and reality, involving city
users within creative processes
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